Great Eastern Life Singapore – About Us
About Great Eastern
Founded in 1908, Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With S$61.8 billion in assets and around 4.7 million policyholders, it has three successful distribution channels – a tied agency force, bancassurance, and a financial advisory firm, Great Eastern Financial Advisers. The Group also operates in Indonesia, Vietnam and Brunei and has a joint venture in China as well as a representative office in Myanmar. It was named Life Insurance Company of the Year at the Asia Insurance Industry Awards in 2011 and 2013 by Asia Insurance Review.
Great Eastern Life Assurance Company Limited has been assigned the financial strength and counterparty credit ratings of ‘AA-‘ by Standard & Poor’s since 2010, one of the highest among Asian life insurance companies.
In 2012, Great Eastern refreshed its brand purpose to be a LIFE company, going beyond the traditional role of an insurance company to actively help customers live healthier, better and longer. This is supported by an integrated health and wellness Live Great programme – which provides wellness tools, mobile apps, health tips, workshops and events as well as exclusive privileges – that helps and rewards customers in their journey to better health.
The Group’s wholly-owned subsidiary, Overseas Assurance Corporation (OAC), which was founded in 1920, is the oldest composite insurer in Singapore handling both life and general insurance. Through an exclusive bancassurance partnership with OCBC Bank, OAC’s life insurance products are distributed through OCBC’s banking network throughout Singapore since 2000. OAC also distributes a wide range of commercial and personalised general insurance products through brokers, agents, bancassurance and direct channels.
Great Eastern’s asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the second largest financial services group in Southeast Asia by assets. It is one of the world’s most highly-rated banks, with an ‘Aa1’ rating from Moody’s and was also ranked by Bloomberg Markets as the world’s strongest bank in 2011 and 2012.
Visit us at www.greateasternlife.com